The Best Upwork Jobs Are Lurking Nearby

If you have been using Upwork for any amount of time, you know the familiar slog of applying to job after job, waiting to hear back.

It’s exhausting, the exact same way that cold pitching new clients via email or LI is also draining.

But what if I told you that these efforts were not in vain, even if you don’t get hired for those particular jobs?

Understanding the Upwork profile algorithm

It’s important to understand that unlike true cold pitching (AKA sending your proposal into the void and hoping for a response), Upwork is an algorithm-based platform.

Basically, what this means is the more you put in, the more you get out (and the more popular your profile becomes).

The more you apply to jobs and engage with the platform, the higher your profile will rank under your specific niche. And once you get your profile elevated, that’s when the real magic happens 🪄✨

When this happens, you’ll go from spending your time sending out proposal after proposal to receiving direct job invites that look like this:

This is the best notification to get on Upwork tbh

Upwork allows great clients to come to YOU

That’s right. When used correctly, clients on Upwork will start seeking YOU out, not the other way around.

It’s a MASSIVE benefit of the platform and is one of the primary ways I have landed high-quality clients on Upwork since the very beginning.

So yes — pitching on Upwork is a huge pain (the same way pitching on any platform is always nerve-inducing and draining).

But I promise, if you keep with it (and use my 5-step formula for Upwork pitch success), you will quickly notice a significant increase in the number of clients actively seeking you out.

And that’s a situation all freelancers can get excited about.

Hope this helps, and happy pitching!