Claire’s Top 5 Tips for Hiring a High-Quality Writer
Looking to hire a content writer but don’t know where to start? I got you!
Hiring a content writer is a great way to boost your branding, drive traffic to your website, and save you time - but only if you are hiring quality writers who understand your needs.
A great content writer will grow with you, ask questions, and provide extra ideas and concepts to drive your brand forward.
As a content writer, here are some insider tips to finding for hiring a high-quality content writer for your website and blog copy:
Claire’s 5 Essential Tips for Hiring a Great Content Writer
#1 - Spend Some Time Doing Some Research Into Their Work
If you’re in the market for a content writer - start doing some research! Websites like Upwork and Fiverr allow freelancers to create profiles with examples of their work. Put in a bit of time to read some of their samples. It may seem silly to “waste” time reading through a profile of someone you may not even hire - but this is essential for finding potential candidates. When reading their profile, note the following:
How do they present themselves in their introduction?
Do they work in my specific niche?
How many work samples do they have?
With this information, you can list the content writers you are most interested in hiring. You can then directly invite the best candidates to your job - a win-win for you and the freelancer!
#2 - Peep the Reviews (If Available)
Many freelance services have a reviewing or rating system in place. This is super important to consider. The reviews (stars and written testimonials) are like a background check. Did past clients who worked with this freelancer have a good experience? Reviews are like references for freelancers - so check to make sure previous clients recommend working with the writer.
An important note - some great freelancers won’t have any reviews if they are just starting out. If their profile and samples match with what you are looking for - don’t worry about the lack of reviews!
#3 - The Cheapest Option is Not the Best Option
You wouldn’t trust the cheapest and most available mechanic to do work on your car - and the same should go for your online copy. While it is incredibly tempting to hire a freelancer who will write an entire article for $5, it is important to view your online copy as an investment into your brand. Your website copy is the first thing your clients see - so it had better capture everything your unique brand has to offer. Experienced and skilled freelancers will be able to embody your company’s voice and unique features while also bringing in new potential clients with SEO. Be sure to pay for quality content - because well-written website copy pays for itself in new leads!
#4 - Ask for Job Specific Samples
If you have narrowed down your search to a couple of great candidates - ask for job-specific samples! Asking potential freelancers for their experience writing in your unique niche is a great way to assess their knowledge and background. This is also a great way for you to assess how the freelancer will be to work with - if they refuse to offer specific samples or give you vaguely related copy samples - they may not be the right choice for your brand.
#5 - Communication is Key
Communication is what makes and breaks a project. Clear and open communication is almost as important as the actual writing - because this is how you are going to grow together in your working partnership. Ask your potential freelancers about their communication habits - do they miss deadlines? Do they respond to messages quickly during working hours?
Even better yet, if the freelancer asks you about your communication preferences - they are high-quality. Freelancers who reach out to establish communication patterns and work around your preferences are worth working with!
Hire a High-Quality Medical Content Writer Now
Hi, I’m Claire, and I am a freelance medical content writer and virtual assistant.
I am here to help bring your company’s website and blog content to life - full of the specific traits that make your brand unique and powerful. I have worked with physicians, dental offices, chiropractors, holistic medicine doctors, and more to create online copy that SELLS YOUR BRAND.
For more information about my services, please visit my Upwork profile, or feel free to reach out through my website.
I’d love to hear from you! What questions do you have about hiring a freelance writer? Leave your comments below - I’ll get back to you!