Does Your Work Portfolio Showcase YOU?

How much of YOU is present in your current work portfolio?

Your work portfolio is your way to stand out from the crowd and sell your clients on the idea of working specifically with you…

And a generic, unpersonalized work portfolio ain’t gunna do that for ya.

So, if you’ll have me, I will be presenting you with 3(!) fully-thought arguments as to why your work portfolio needs to be more than just well-written pieces about medical topics you care about.

It needs to contain your personality, style, and flair, too 💅

Let’s get into it!

AI can write the basic content already (and does it for free)

Listen — we are nearing the end of 2023, and we all know that AI has forever changed the content creation market.

For literally $0, ChatGPT can write an (albeit, likely inaccurate and horribly written) “Top 5 Things You Need to Know About X Condition” listicle or WebMD-style article about any disease under the sun.

These are not the types of articles you want highlighted in your work portfolio. They do not accurately showcase your skills or set you apart as a creator.

High-quality content creation is a very personal, human thing — and readers can tell when the stories and articles they are reading are made by a person with a unique voice, opinion, or take on a subject.

Basically, you are not a bot. Don’t make a work portfolio that makes you sound like one 🤖

Instead, finding ways to offer your unique insights, stories, and experience in your portfolio pieces is the best way to stand out (for all the right reasons!)

High-quality clients gravitate to unique content creators

Finding clients is one of the most difficult and stressful aspects of running a freelance business,

Which is why taking the extra time to ensure your portfolio highlights your unique personality and vibe is so essential.

The true freelancer dream is to wake up after a long, restful sleep, open your computer, and see a wealth of unopened LI messages and emails requesting your services at any price.

(We can all dream, right?? 🤣)

But, while this example is an exaggeration, having a unique tone and perspective to your work portfolio content is one of the best ways to improve your lead gen skills and improve your chances of receiving inbound leads.

Basically, you want to become known for writing your unique style of content — because it not only positions you as an expert,

(Which you are, as only you can write your style of content),

It also draws the attention of clients looking to level up their content with your unique touch.

High-quality clients want to work with unique and compelling creators — so you need to show off your unique take and perspective in your portfolio to get your foot in the door!

Honestly, it’s just more fun to write

I don’t know about you, but when I get into a flow state writing a piece about something I genuinely care about, the feeling is almost electric.

Sometimes, without even thinking about it, my fingers seem to be moving across the computer, writing words and sentences that flow out of me so fast I almost can’t keep up.

Obviously, this isn’t always my experience, but when I do get into these workflow states, I truly feel incredible,

(And it makes me want to do everything in my power to work on projects and with people who let me tap into this superpower)

And, for me, the best way to tap into this type of work is to work on projects I am genuinely interested in.

Being a writer is hard. Creating unique content is harder yet.

But, in my honest opinion, the hardest thing about writing is working on projects that are not a match for your unique skillset and voice.

Do yourself a favor and create a working portfolio that not only showcases your unique take on a subject but also exists within the type of content you want to be working on.

It’s worth the upfront effort of finding your writing voice and learning about what types of content you want to write!

Create a killer portfolio by showcasing ✨YOU✨

So, you want to create a powerful portfolio that makes you stand out. What is a guy, gal, or non-binary pal to do?

(Plot twist: the answer is exactly what they have been telling you since kindergarten)

✨BE YOURSELF✨

Yes, creating a personalized work portfolio is hard,

But if you are up to the challenge, it is also the essential foundation for a fruitful career as a compelling and enticing content writer that clients are lining up to work with.

How do you show your personal flair and style in your work portfolio and writing? Reply to this article and let me know.

Hope you enjoyed and happy personalization!